Tag Archives: social

Evian’s “Live Young” Campaign – Advertising’s Next Viral Wave

I never open forwarded messages – even from my family.  I delete them in fear.  I don’t need to waste valuable time filling out useless surveys or worse, downloading some sort of virus (yes, I learn from my mistakes). This video was introduced to me by, of all people, my mother.  She politely asked, “did […]

The Future of PR – Are You Ready?

Brian Solis, a public relations veteran in San Francisco, wrote a fascinating article entitled, “The State of PR, Marketing and Communications:  You Are the Future.”  He writes on a variety of issues dealing with the public relations industry, how some social media has become “spam,” and tells of the need for communication practitioners to transform […]