I went on an informational interview with Ken Moir, from Brunner Advertising yesterday afternoon. He graciously provided a myriad of helpful information including, a critique of my resume, names of potential leads and informative blogs to read. The one thing that truly stood out was this:
“You know how people say it’s not what you know, but who you know. I don’t believe that to be true. It’s not about who you know, it’s about who knows you.”
This was such an interesting paradigm. So simple, yet so true. I hadn’t quite thought about it in that way before. He provided suggestions that I network more, in person and online. I should research particular blogs to discover the “hot” items in the field. He said to actually contribute to blogs and forums (like LinkedIn or PR Open Mic), rather than just reading them.
Some of the blogs I find interesting are:
Online Marketing Blog (Lee Odden)
PR Squared (Todd Defren)
Logic+Emotion (David Armano)
PR 2.0 (Brian Solis)
Seth’s Blog (Seth Godin)
Social Media Snippits (Scott Meis – a Chicago, PR Practitioner)
I have to admit, the research part is probably the most time consuming. Because I’m actively seeking employment in the public relations/communications field, I feel I don’t have first-hand insight into the day-to-day activities. But, by researching these sites, I can definitely gain an advantage.
He also told me that I have a “compelling story, that a lot of employers would love to hear,” but my resume didn’t quite convey it properly. So, there will be some re-working there as well.
I would definitely suggest that anyone seeking PR or Advertising work should take this advice. Find some reputable blogs and follow them. Make your resume tell your story. Network, network, network!